Insights / Employee Resource Group Guide

For ERG leads, sponsors and HR

Employee resource groups: a practical guide to starting and sustaining them

Leading an ERG means leading without formal authority: building agreement, protecting people’s time and getting support from leaders you don’t manage. This guide brings together what helps, in the order you’re likely to need it.

Start where you are

I'm starting an ERG →

Begin with the foundations, just below

Our ERG is losing momentum →

Why volunteers stop helping, and what keeps them engaged

I'm in HR, DEI or leadership →

What each role can do to support an ERG

Part 1

Start with clear foundations

Leading an ERG means leading without formal authority: building agreement, protecting people’s time and getting support from leaders you don’t manage. This guide brings together what helps,

How to write an ERG strategy, with clear goals

Connect purpose, priorities, activities, responsibilities and measures, and keep scope under control.


Part 2

Get the support you need

How to sponsor an ERG

For ERG leads choosing or working with a sponsor, and for leaders who’ve been asked to be one.

How HR, DEI teams and senior leaders can support ERGs

What each role can do: protected time, recognition, budget, onboarding and speaking up when members aren’t in the room.


Part 3

Build sustainable participation

How to find members for your ERG

Reach colleagues across sites, shifts and working patterns, offer different ways to take part, and decide how allies join in.

Why ERG volunteers stop helping, and how to keep them engaged

Why participation drops off, and the workload, time and organisational support that keep it going.


Part 4

See what collaboration can achieve

Case study

Amazon UK’s Black Employee Network and Alexa

Why participation drops off, and the workload, time and organisational support that keep it going.


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